The Rainforest Alliance is helping to lessen deforestation by ensuring that millions of acres of working forests, farms, ranchlands and hotel properties are managed according to rigorous sustainability standards. In this video, the Rainforest Alliance shows you one way you can help them do this. It’s actually a lot easier than you think.

I like this video because it shows that change doesn’t have to be difficult or extreme, it can be gradual, step-by-step and still be effective. Making better conscious consumer choices everyday, like following the frog, is how we can help create transformation in realistic and practical ways from our very own supermarket. Corporations would have to change the way they produce their products if everyone started to shop like this.

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